Leading With Change + Innovation
“If you really want to know about business, you should refer to Scott Steinberg.” -Sir Richard Branson, Virgin Group
As your kids enter their socially awkward middle-school years, they’re not only growing into respectable members of society, they’re also officially entering the digital domain. At this stage, they’ll begin securing their own e-mail accounts; instant messaging and chatting; and, potentially, taking possession of their very own mobile [...]
As we’ve noted in several articles and research reports, kids can now be reached almost anywhere thanks to mobile phones. Today’s portable devices offer a host of other connected options, but still retain the standard ability for kids to call each other and chat. There are even programs [...]
Call it an online community, tribe, or target market: In all cases, building and maintaining an audience for your products, services, or solutions is key to maintaining a competitive edge in any industry. What’s more, according to The National Bureau of Economic Research, the amount of time that [...]
“Customer experience is the new marketing,” says Mercedes Benz USA President and CEO Steve Cannon, and few quotes capture how vital that the process of building strong customer relationships now is to the health of your business. What’s more, Cannon’s quote cuts two ways: Word of mouth drives [...]
Learning how to educate, empower, inspire, and communicate with members of every generation – especially Baby Boomers – is key to succeeding in today’s working world, as we point out in recent bestseller Millennial Marketing: Bridging the Generation Gap. To learn more about these subjects, we reached out [...]
A recent National Health and Nutrition Survey found that obesity rates among youth have dramatically increased in the last 25 years, and many experts are pointing to time spent on the Internet and playing games as potential reasons. What’s more, there are other health issues that technology use [...]
Here's a quick quiz for businesses, brands, and modern professionals hoping to lead and inspire others more effectively: What must organizations know to successfully engage and promote their services and solutions to today’s audience – and protect their reputation, even in times of crisis? Which new rules and [...]
As some of you may be aware, we recently launched a new national magazine: SELECT: Your City's Secrets Unlocked™ - an inside guide to your city's best bars, restaurants, events, attractions, and shopping and entertainment options. Want to discover the best bets in town? Serving as a personal [...]
High-tech devices, social networks, and downloadable apps are now essential communications tools, and an everyday part of personal and professional life. But what does proper etiquette look like in an online + connected world? How do modern manners apply in the digital and social age? And what are [...]
As the best keynote speakers in Philadelphia, PA know, Pennsylvania has played a key role in the history of the United States as the meeting place where the founding fathers signed both the Declaration of Independence and the Constitution. Today, the City of Brotherly Love also continues to [...]
