Social media has literally changed the face of marketing and promotions for MICE industry businesses, meeting planning organizations and events of every size. Small businesses benefit from its $0 price tag and see it as an easy way to participate in industry conversations and stay in front of [...]
As a leadership training pro, futurist and keynote presenter for meetings, executive workshops and corporate retreats, frequent readers and tradeshow attendees may be aware that we regularly share leadership insights, and thoughts on business management and innovation, in the form of a running column for Qatar's Oryx magazine. [...]
Frantic as CMPs and corporate meeting specialists often find their day-to-day working pace, it’s all too easy to overlook simple value-adds that can radically enhance any gathering’s impact. But if properly leveraged, these cost-affordable and easily-implemented initiatives can help maximize attendance, boost audience learning and takeaway, and dramatically [...]
Event planners routinely invest considerable care effort in creating compelling programs and generating widespread community awareness. Ironically, this often leaves little time to see both ahead of and beyond actual day-of activities themselves – both areas where tremendous value can be created for your audience. But several simple [...]
Content marketing--the practice of producing articles, videos, podcasts and other compelling assets--is among the most powerful ways to promote meetings, events and destinations today. But are you really getting the most from your campaigns? Here are several ways to take creative material you have already invested in and [...]
In addition to providing keynote speeches for audiences of up to 60,000, Scott frequently holds leadership meetings and events with CEOs, CTOs, CIOs and other senior management members to determine how their business best can change, innovate, and drive added ROI and value. These executive retreats and team [...]
As a frequent association speaker, it never ceases to amaze how much we can learn from market leading businesses and organizations today. It's always incredibly uplifting and insightful to connect with today's most successful enterprises, and hear about the new trends, opportunities and challenges that they're seeing on [...]
Change management and innovation aren't always easy concepts to master, but they're certainly ones that all organizations can effectively grasp - and topics we're continually grateful to assist with. Naturally, keynote speaking sessions often take our team far and wide on an international basis, as we often run [...]
Planning and orchestrating a successful event is hard enough without having to worry about how presenters are going to consistently sustain interest and buzz for large and often diverse audiences over extended timeframes. Thankfully, you don’t have to schedule 87 networking breaks, provide each registered guest a custom [...]
Looking for the latest insights into business innovation and trends? We're pleased to provide deeper insight into developing tools, techniques and technology products courtesy of our new column for U.S. Airways' in-flight magazine, titled Connections. Every month, business travelers can tune in to discover the latest in social [...]