“Customer experience is the new marketing,” says Mercedes Benz USA President and CEO Steve Cannon, and few quotes capture how vital that the process of building strong customer relationships now is to the health of your business. What’s more, Cannon’s quote cuts two ways: Word of mouth drives [...]
Sales legend Brian Tracy puts it best: Outselling your competition is easy when you have built long-term relationships with clients – people are more important than products. Case in point: Studies show that dropping your price, designing the world’s most well-produced advertisements, or even making a better product [...]
Over the past decade, websites have rapidly begun to supplant office water coolers, newspapers and magazines as the place to share the latest news, opinions and gossip. With this changing professional landscape, employees (and employers) need to know how to navigate. We researched topics including blogs, websites and [...]
As a working professional or executive leader, how can you give Millennials all the tools they need to succeed in tomorrow’s workplace? The answers are more complex than you think, as we found out by speaking with Lindsey Pollak, author of The New York Times bestseller Becoming the [...]
Looking for tips on how to connect with and inspire Millennials to take action? They’re the generation that seems to understand technology better than anyone, which begs the question: What does it take to influence natural-born influencers? To find out, we spoke with Jeff From, president of FutureCast [...]
Innovation is one of today’s hottest business topics, but many organizations often struggle to build successful strategies for making the concept work. One of the best descriptions of the challenges that enterprises encounter comes from Disrupt Yourself author Whitney Johnson, as she takes a closer look at what [...]
Looking to be a better leader and manager? It pays to note: As we recently learned while researching bestselling book Millennial Marketing: Bridging The Generation Gap, there are more generations actively participating in the workplace and marketplace than ever before. As a result, it’s vitally important to learn [...]
Great leadership isn’t a matter of avoiding disagreements, but rather skillfully addressing them when they arise. Minor conflicts won’t hurt a relationship, or organization, if handled adroitly – in fact, the process of overcoming challenges makes us wiser, stronger, and more empathetic. Rather, it’s the hard-hitting, boundary-defining, and [...]
April 30, 2018
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Common wisdom holds that we’re all competing for something in business, whether it’s time, money, attention, or other limited resources. But what if working hand-in-hand with competitors was actually the more effective strategy for getting ahead – and collaborating with rivals could actually help you create more win-win [...]
Everyone’s got an opinion: Some are just more vocal (and irate) than others. As many market leaders can tell you, customer complaints are the price of leadership – but it doesn’t mean they can’t be beneficial, or a source or inspiration and motivation both on the personal and [...]