Looking to be a better leader and manager? It pays to note: As we recently learned while researching bestselling book Millennial Marketing: Bridging The Generation Gap, there are more generations actively participating in the workplace and marketplace than ever before. As a result, it’s vitally important to learn [...]
Great leadership isn’t a matter of avoiding disagreements, but rather skillfully addressing them when they arise. Minor conflicts won’t hurt a relationship, or organization, if handled adroitly – in fact, the process of overcoming challenges makes us wiser, stronger, and more empathetic. Rather, it’s the hard-hitting, boundary-defining, and [...]
April 30, 2018
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Common wisdom holds that we’re all competing for something in business, whether it’s time, money, attention, or other limited resources. But what if working hand-in-hand with competitors was actually the more effective strategy for getting ahead – and collaborating with rivals could actually help you create more win-win [...]
Everyone’s got an opinion: Some are just more vocal (and irate) than others. As many market leaders can tell you, customer complaints are the price of leadership – but it doesn’t mean they can’t be beneficial, or a source or inspiration and motivation both on the personal and [...]
Listening and empathy – defined as the ability to understand and share others’ feelings – go a long way towards building healthy friendships and romantic relationships. But it may surprise you to learn that these skills are of equal value in the boardroom and business community as well. [...]
Good customer service is enough to satisfy a purchaser. But great customer service is what it takes to make a purchaser come back to you time and time again. Case in point: One major study found that 69 percent of customers typically cease to do business with providers [...]
Call it an online community, tribe, or target market: In all cases, building and maintaining an audience for your products, services, or solutions is key to maintaining a competitive edge in any industry. What’s more, according to The National Bureau of Economic Research, the amount of time that [...]
Throwing money at a problem rarely works as a long-term solution and couldn’t be truer than when it comes to attracting and retaining top talent. Not only are younger generations motivated more by their ability to learn, grow, and expand their professional horizons than a paycheck. They’re also [...]
Here's a quick quiz for businesses, brands, and modern professionals hoping to lead and inspire others more effectively: What must organizations know to successfully engage and promote their services and solutions to today’s audience – and protect their reputation, even in times of crisis? Which new rules and [...]
We were featured on Good Morning America! Tune in to the video below to see our thoughts as trends experts on Fortnite, one of the hottest new games and high-tech crazes sweeping the nation. As you can imagine, it's hugely popular - but there's more to the story [...]