Leading With Change + Innovation
“If you really want to know about business, you should refer to Scott Steinberg.” -Sir Richard Branson, Virgin Group
What’s the best way to communicate with today’s kids – especially those raised on a steady diet of social networks, apps, and online technologies? The answers aren’t always simple, as we point out in our bestselling book Parenting High-Tech Kids: The Ultimate Internet, Web, and Online Safety Guide. [...]
As we discovered while researching recent bestseller Parenting High-Tech Kids: The Ultimate Internet, Web, and Online Safety Guide fear of the unknown often leads well-meaning and concerned adults to outlaw, block or ignore new developments in hopes that the perceived problem will simply go away. But guess what? [...]
As a parent of a young child, you’re probably wondering what types of technologies, apps, and devices are OK for pre-schoolers to consume. After all, technology is everywhere these days from cell phones to computers, tablets, and video games—but some high-tech options are more appropriate for older children. [...]
As your kids enter their socially awkward middle-school years, they’re not only growing into respectable members of society, they’re also officially entering the digital domain. At this stage, they’ll begin securing their own e-mail accounts; instant messaging and chatting; and, potentially, taking possession of their very own mobile [...]
As we’ve noted in several articles and research reports, kids can now be reached almost anywhere thanks to mobile phones. Today’s portable devices offer a host of other connected options, but still retain the standard ability for kids to call each other and chat. There are even programs [...]
Call it an online community, tribe, or target market: In all cases, building and maintaining an audience for your products, services, or solutions is key to maintaining a competitive edge in any industry. What’s more, according to The National Bureau of Economic Research, the amount of time that [...]
“Customer experience is the new marketing,” says Mercedes Benz USA President and CEO Steve Cannon, and few quotes capture how vital that the process of building strong customer relationships now is to the health of your business. What’s more, Cannon’s quote cuts two ways: Word of mouth drives [...]
Learning how to educate, empower, inspire, and communicate with members of every generation – especially Baby Boomers – is key to succeeding in today’s working world, as we point out in recent bestseller Millennial Marketing: Bridging the Generation Gap. To learn more about these subjects, we reached out [...]
A recent National Health and Nutrition Survey found that obesity rates among youth have dramatically increased in the last 25 years, and many experts are pointing to time spent on the Internet and playing games as potential reasons. What’s more, there are other health issues that technology use [...]
As some of you may be aware, we recently launched a new national magazine: SELECT: Your City's Secrets Unlocked™ - an inside guide to your city's best bars, restaurants, events, attractions, and shopping and entertainment options. Want to discover the best bets in town? Serving as a personal [...]
