Online influencers and marketing campaigns, especially those geared around social media outreach, get a lot of buzz these days. In reality though, the underlying behaviors inherent to social and online mediums are the same that we've become familiar with throughout human history. People have a desire to connect [...]
What is influencer marketing? It's among the most common questions you'll find marketing and social media speakers being asked. Allow us to explain - and explain how you can use it more effectively to drive business growth for your organization. It may help to consider that today's marketing [...]
As customer service speakers, experts and executives know, providing quality customer service has become more than just a given, or common courtesy. It’s evolved to become a core necessity in the age of abundance and commoditization, where dozens of competitors are literally just click or a call away. [...]
As any customer service expert can tell you, good working relationships with customers and colleagues are extremely important. But great ones are even better. Your clients are the lifeblood of your business, so developing and cultivating a healthy relationship with them is key to your success. A side [...]
Meeting planners and special event planning professionals have a great job: They get to plan special occasions that bring smiles to audiences' faces, and educate tomorrow's leaders as well. But they also have a challenge job as well, between booking keynote speakers, managing content tracks, and handling logistics [...]
Among safety speakers, it's one of the most common questions about kids and technology that we’re asked: At what age should you buy your kid a cell phone or smartphone? The answer: Unfortunately, as we recently explained to Parenting magazine, there’s no magic number – it’s largely a [...]
Social media users are constantly wondering how to get the best deals on new or existing products, services or other items they're considering purchasing. So it's no surprise that as marketing speakers, we're constantly being asked for hints and tips on how to get the most for the [...]
Conferences, meetings and events are familiar sights to most business travelers, just as they're familiar sights to us guest speakers. But a surprising number of organizations are also exploring virtual tradeshows as an alternative to on-site programs, as a high-tech way to help attendees connect right from their [...]
Dear small business experts: Thank you for all your help and support! As a result of your outpouring of goodwill, The Business Expert's Guidebook: Small Business Tips, Technology Trends and Online Marketing Advice has reached the top of Amazon's best sellers chart in the organizational behavior category. If [...]
May 20, 2014
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A ghostwriter and award-winning author of books, articles, blog posts and content marketing pieces for Fortune 500 business leaders, book publishers, and top-rated news and media services, Scott Steinberg is one of today's most accomplished ghost writers, as seen in 600+ outlets from CNN to TIME and Rolling [...]