Leading With Change + Innovation
“If you really want to know about business, you should refer to Scott Steinberg.” -Sir Richard Branson, Virgin Group
Futurist speakers often get the privilege to play trendspotter behind closed doors, helping leading businesses spot and identify the latest consumer, technology, and market trends as they emerge. But it's rare that we get the chance to do so in a public setting - let alone reveal a [...]
Customers are your most important strategic asset. But another of the organization's leading assets, and one that is often taken for granted, is a confident, trustworthy and empathetic employee. Oddly, this is a concept oft-discussed in training classrooms and instructional programs worldwide, yet one that's seldom implemented in [...]
Like major brands such as Apple, Nike and Home Depot, from job-seekers to established professionals (and of course influencer marketing and social media marketing firms), everyone is the business of marketing something. In today's trust-based business world — a world based on what we call the relationship economy [...]
Building trust with an influential audience, as you've seen in previous chapters, doesn’t happen overnight. (Amazon's years-long battle to generate a sizable profit helps underscore this point.) It occurs in little fits and starts, beginning as you start to show people that you’re on their side, and eventually [...]
Taking the time to provide great customer service is critical to the success of your business—at least, it is if you want to inspire repeat customers. According to the book Outside-In: The Power of Putting Customers at the Center of Your Business, by Harley Manning and Kerry Bodine, [...]
For more expert crowdfunding advice, please see Part 1 of our guide to raising money online via Kickstarter, Indiegogo, RocketHub and more. Q: How long should your crowdfunding campaign run? A: Thirty days seems to be the magic number. You need time to see what’s resonating and fix [...]
Questions are good, as we like to say around here: Without asking them, it's hard to get the answers you need. And given skyrocketing interest in crowdfunding, and the growing participation of industry celebrities, we can imagine that you've got more than a few you'd like to ask. [...]
Never underestimate just how powerful a customer’s opinion can be, whether it's negative or positive, as it relates to the level of customer service you provide. According to the Word of Mouth Marketing Association, the typical American mentions specific brand names 60 times per week in online and [...]
No one ever said crowdfunding is easy – but if you follow certain time-honored rules, it also doesn't have to be difficult. Want to succeed with your latest creative campaign, or bring more attention to your crowd-funded business or brand? By following these expert guidelines, you can maximize [...]
Online influencers and marketing campaigns, especially those geared around social media outreach, get a lot of buzz these days. In reality though, the underlying behaviors inherent to social and online mediums are the same that we've become familiar with throughout human history. People have a desire to connect [...]
