Leading With Change + Innovation
“If you really want to know about business, you should refer to Scott Steinberg.” -Sir Richard Branson, Virgin Group
What do you need to know to successfully lead in business and more effectively communicate with Generation X? We had a chance to speak with several top experts and thought leaders on Gen X while researching bestselling book Millennial Marketing: Bridging The Generation Gap – and their answers [...]
What will the next year bring from Apple in terms of software and devices? And what is today's most important business travel trend to be aware of? Fox Business' national morning show, Mornings with Maria, asked us to dust off the crystal ball...
Want to give your career a shot of adrenaline, send job prospects soaring, and open more professional doors than ever before, even if you feel that you’re stalling out or stuck in your current position? As a new infographic reveals, all you have to do to get ahead [...]
What do tomorrow’s leaders need to know to work more effectively with every generation in the workplace, and better engage generations such as Baby Boomers? Quite a few things, it turns out, as we point out in recent bestselling book Millennial Marketing: Bridging the Generation Gap. To learn [...]
Millennials are digital natives, having grown up in a world of 24/7 online connectivity and social networks their entire lives: They think, act, and operate differently than any generation that has grown up before. But as we explain in our bestselling book, Millennial Marketing: Bridging the Generation Gap, [...]
Generation X—also known as Gen X—is the official moniker for the generation that followed Baby Boomers and continues to reshape the world around us as we speak. These working professionals are highly entrepreneurial, highly motivated, and highly determined to create a positive impact in their communities. But what [...]
It’s free to join services like Facebook, Twitter and Medium, and not only is this tempting to those who want to feature their latest products - it’s also tempting for those who want to share their expertise, authority and viewpoints. However, as noted in our bestselling book, The [...]
Just about every organization has a social media presence today. Not every business, however, utilizes these social media effectively. As part of our research for The Business Etiquette Bible, we had a chance to explore what it takes to better connect with and engage tomorrow’s customer. We recently [...]
It’s important for organizations nowadays to leverage social networking tools and content marketing channels, but it’s just as imperative for brands to have a distinctive voice when doing so. But how can you find your company’s voice? As part of our bestselling book The Business Etiquette Bible, we [...]
Millennials have entered the workforce en masse – and are now the single biggest generation in the workplace. So how can you successfully inspire, lead, and motivate them, as well as effectively communicate with these talented young individuals? As we explain in our bestselling book Millennial Marketing: Bridging [...]
