Management

You don't have to be a corporate speaker to realize that mobile marketing is the next frontier in business, but it can be an intimidating realm for many small and midsize businesses. IBM asked us to write an article about incorporating technology in these environments in order to [...]

As anyone who's attended one of our keynote speeches, workshops, or training seminars will have heard us say: Innovation isn't rocket science. In fact, in most cases, it's simply a willingness to apply fresh perspectives and approaches to problem-solving, or simply try something new - a.k.a. keep applying [...]

Marketing experts often remind us: As just one among thousands of professionals and billions of Internet users trying to market a product, service or brand online, efforts to launch an effective online marketing campaign may seem like a Herculean task. But rest assured—while it isn’t always easy to [...]

As leadership speakers often point out, in a world of ongoing unpredictability and disruption, the challenge for businesses and working professionals isn’t simply finding new ways to innovate and stay relevant. It’s successfully creating solutions for doing so on a consistent basis. Enter the concept of sustainable innovation [...]

Like many marketing speakers have noted, crowdfunding is quickly getting labeled as the future of investment, especially by top innovators. The coming years will bring a flood of new products, online fundraising platforms, and clever alternatives to courting venture capital. However, it bears remembering that not all products [...]

Like many corporate speakers and career experts have noted, a lot of people are struggling in the job market today. There aren’t many vacancies and when someone does apply for one, they’re often competing against thousands of people. It can seem as if emails to companies go off [...]

As a corporate speaker, I often ask audiences a simple question right off the bat: Who says innovation has to be costly or difficult? Like leading organizations continue to prove in increasing numbers, often times achieving successful innovation simply requires a slight shift in perspective. Case in point: [...]

Trust your favorite trends expert: When we think of innovation, images of cutting-edge devices, technologies, and inventions commonly spring to mind. But innovation is simply defined as “the introduction” of something new – and that something could be as simple as a new package, pricing strategy, or way [...]

Just ask leading marketing experts: Learning from the past mistakes is always a good thing especially with regard to content and inbound marketing efforts, which rely on implicit reader or viewer participation. A key principle to remember about permission-based outreach efforts: They are only successful when you’re capable [...]