Leading With Change + Innovation
“If you really want to know about business, you should refer to Scott Steinberg.” -Sir Richard Branson, Virgin Group
As Chairman of the Milken Institute Center for the Future of Aging and distinguished scholar in residence at the University of Southern California Davis School of Gerontology, Paul Irving knows a thing or two about Baby Boomers. Given our own interests in the subject (see recent bestseller Millennial Marketing: Bridging [...]
High-tech devices are everywhere today: But what do you need to know to use them most effectively and respectfully? On the heels of bestselling book The Business Etiquette Bible, we asked Rich DeMuro (www.facebook.com/richontech), tech reporter for KTLA-TV Los Angeles and Tribune Television to share his list of [...]
If you’re a working professional who’s still a bit confused about social networks and how to leverage them to build your business, you’re certainly not alone. Social networks – self-contained online forums where users can share their lives and careers and engage in ongoing dialogue with others in [...]
Everyone’s got an opinion: Some are just more vocal (and irate) than others. As many market leaders can tell you, customer complaints are the price of leadership – but it doesn’t mean they can’t be beneficial, or a source or inspiration and motivation both on the personal and [...]
Listening and empathy – defined as the ability to understand and share others’ feelings – go a long way towards building healthy friendships and romantic relationships. But it may surprise you to learn that these skills are of equal value in the boardroom and business community as well. [...]
Good customer service is enough to satisfy a purchaser. But great customer service is what it takes to make a purchaser come back to you time and time again. Case in point: One major study found that 69 percent of customers typically cease to do business with providers [...]
Call it an online community, tribe, or target market: In all cases, building and maintaining an audience for your products, services, or solutions is key to maintaining a competitive edge in any industry. What’s more, according to The National Bureau of Economic Research, the amount of time that [...]
“Customer experience is the new marketing,” says Mercedes Benz USA President and CEO Steve Cannon, and few quotes capture how vital that the process of building strong customer relationships now is to the health of your business. What’s more, Cannon’s quote cuts two ways: Word of mouth drives [...]
Throwing money at a problem rarely works as a long-term solution and couldn’t be truer than when it comes to attracting and retaining top talent. Not only are younger generations motivated more by their ability to learn, grow, and expand their professional horizons than a paycheck. They’re also [...]
Here's a quick quiz for businesses, brands, and modern professionals hoping to lead and inspire others more effectively: What must organizations know to successfully engage and promote their services and solutions to today’s audience – and protect their reputation, even in times of crisis? Which new rules and [...]
