Sales legend Brian Tracy puts it best: Outselling your competition is easy when you have built long-term relationships with clients – people are more important than products. Case in point: Studies show that dropping your price, designing the world’s most well-produced advertisements, or even making a better product [...]
As a working professional or executive leader, how can you give Millennials all the tools they need to succeed in tomorrow’s workplace? The answers are more complex than you think, as we found out by speaking with Lindsey Pollak, author of The New York Times bestseller Becoming the [...]
Looking for tips on how to connect with and inspire Millennials to take action? They’re the generation that seems to understand technology better than anyone, which begs the question: What does it take to influence natural-born influencers? To find out, we spoke with Jeff From, president of FutureCast [...]
Innovation is one of today’s hottest business topics, but many organizations often struggle to build successful strategies for making the concept work. One of the best descriptions of the challenges that enterprises encounter comes from Disrupt Yourself author Whitney Johnson, as she takes a closer look at what [...]
Most major companies from AT&T to Staples now boast corporate blogs, which serve as vital conduit to connect and engage with customers, whether those customers are end users or other businesses. We take an extensive look at corporate blogging and how to best design content marketing plans in [...]
It’s not just individuals that need to understand the nuances of online communications and social media etiquette—organizations need to be well-versed in these topics too. Our bestselling book, The Business Etiquette Bible, features hints, tips, and expert advice from top executives on how market leaders and working professionals [...]
Looking to be a better leader and manager? It pays to note: As we recently learned while researching bestselling book Millennial Marketing: Bridging The Generation Gap, there are more generations actively participating in the workplace and marketplace than ever before. As a result, it’s vitally important to learn [...]
Great leadership isn’t a matter of avoiding disagreements, but rather skillfully addressing them when they arise. Minor conflicts won’t hurt a relationship, or organization, if handled adroitly – in fact, the process of overcoming challenges makes us wiser, stronger, and more empathetic. Rather, it’s the hard-hitting, boundary-defining, and [...]
We’re all looking for happiness in our career – a subject which Kerry Hannon, author of Love Your Job: The New Rules for Career Happiness, is well acquainted with. But what does it take to find it as a Baby Boomer, and what should employers and managers know [...]
April 30, 2018
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Common wisdom holds that we’re all competing for something in business, whether it’s time, money, attention, or other limited resources. But what if working hand-in-hand with competitors was actually the more effective strategy for getting ahead – and collaborating with rivals could actually help you create more win-win [...]