Leading With Change + Innovation
“If you really want to know about business, you should refer to Scott Steinberg.” -Sir Richard Branson, Virgin Group
Like major brands such as Apple, Nike and Home Depot, from job-seekers to established professionals (and of course influencer marketing and social media marketing firms), everyone is the business of marketing something. In today's trust-based business world — a world based on what we call the relationship economy [...]
Taking the time to provide great customer service is critical to the success of your business—at least, it is if you want to inspire repeat customers. According to the book Outside-In: The Power of Putting Customers at the Center of Your Business, by Harley Manning and Kerry Bodine, [...]
For more expert crowdfunding advice, please see Part 1 of our guide to raising money online via Kickstarter, Indiegogo, RocketHub and more. Q: How long should your crowdfunding campaign run? A: Thirty days seems to be the magic number. You need time to see what’s resonating and fix [...]
Questions are good, as we like to say around here: Without asking them, it's hard to get the answers you need. And given skyrocketing interest in crowdfunding, and the growing participation of industry celebrities, we can imagine that you've got more than a few you'd like to ask. [...]
No one ever said crowdfunding is easy – but if you follow certain time-honored rules, it also doesn't have to be difficult. Want to succeed with your latest creative campaign, or bring more attention to your crowd-funded business or brand? By following these expert guidelines, you can maximize [...]
Online influencers and marketing campaigns, especially those geared around social media outreach, get a lot of buzz these days. In reality though, the underlying behaviors inherent to social and online mediums are the same that we've become familiar with throughout human history. People have a desire to connect [...]
What is influencer marketing? It's among the most common questions you'll find marketing and social media speakers being asked. Allow us to explain - and explain how you can use it more effectively to drive business growth for your organization. It may help to consider that today's marketing [...]
Along with other top digital signage experts and consultants, we recently teamed up with our friends at leading high-tech A/V association InfoComm to take a deeper look at how businesses can succeed by tapping into the future of technology trends. As part of the organization's digital solutions summit, [...]
As any customer service expert can tell you, good working relationships with customers and colleagues are extremely important. But great ones are even better. Your clients are the lifeblood of your business, so developing and cultivating a healthy relationship with them is key to your success. A side [...]
Executive leadership keynote speeches, training classes and workshop courses are now available from Scott Steinberg, bestselling business author, and the team at TechSavvy Global, one of today's most renowned management consultants firms. A leader in the field of strategic consulting and organizational behavior, as seen by over 1 [...]
