Millennials are the first generation to grow up surrounded by mobile phones, social networks, and a 24/7 connected wireless Internet world. But how have these forces shaped the way that these talented young professionals communicate and think? In addition to diving deep into the topic in recent bestselling [...]
Everyone’s got an opinion: Some are just more vocal (and irate) than others. As many market leaders can tell you, customer complaints are the price of leadership – but it doesn’t mean they can’t be beneficial, or a source or inspiration and motivation both on the personal and [...]
Listening and empathy – defined as the ability to understand and share others’ feelings – go a long way towards building healthy friendships and romantic relationships. But it may surprise you to learn that these skills are of equal value in the boardroom and business community as well. [...]
The world is changing, and so is the workplace, with Millennials now the single largest group of professionals in business today. But how are they changing the way that organizations communicate and operate in the modern working world? It’s a question we tackle in recent bestselling book Millennial [...]
Call it an online community, tribe, or target market: In all cases, building and maintaining an audience for your products, services, or solutions is key to maintaining a competitive edge in any industry. What’s more, according to The National Bureau of Economic Research, the amount of time that [...]
Throwing money at a problem rarely works as a long-term solution and couldn’t be truer than when it comes to attracting and retaining top talent. Not only are younger generations motivated more by their ability to learn, grow, and expand their professional horizons than a paycheck. They’re also [...]
Learning how to educate, empower, inspire, and communicate with members of every generation – especially Baby Boomers – is key to succeeding in today’s working world, as we point out in recent bestseller Millennial Marketing: Bridging the Generation Gap. To learn more about these subjects, we reached out [...]
Want to learn more about members of the Baby Boomer generation – and how to successfully connect with and empower them in the workplace? It’s a topic we explore extensively in recent bestseller Millennial Marketing: Bridging the Generation Gap. To shed some deeper insight on the subject (including [...]
Here's a quick quiz for businesses, brands, and modern professionals hoping to lead and inspire others more effectively: What must organizations know to successfully engage and promote their services and solutions to today’s audience – and protect their reputation, even in times of crisis? Which new rules and [...]
We were featured on Good Morning America! Tune in to the video below to see our thoughts as trends experts on Fortnite, one of the hottest new games and high-tech crazes sweeping the nation. As you can imagine, it's hugely popular - but there's more to the story [...]