As industry insiders have undoubtedly noted, dozens of rising technology trends – connected devices, streaming media, near field communications, the rise in so-called ‘phablets’ (oversized touchscreen smartphones), etc. – are suddenly competing for your attention. The big question from a business perspective: Which to pay attention to, and consider when creating new products, services or corporate initiatives? The answers may, however, surprise you – many of the most important new developments aren’t necessarily those hogging headlines. As our global trends experts have noted several times, several new sweeping changes promise to transform how manufacturers and software developers must look at the market – a topic we explore further in the following video for Billboard magazine.