Like major brands such as Apple, Nike and Home Depot, from job-seekers to established professionals (and of course influencer marketing and social media marketing firms), everyone is the business of marketing something. In today's trust-based business world — a world based on what we call the relationship economy [...]
For more expert crowdfunding advice, please see Part 1 of our guide to raising money online via Kickstarter, Indiegogo, RocketHub and more. Q: How long should your crowdfunding campaign run? A: Thirty days seems to be the magic number. You need time to see what’s resonating and fix [...]
Questions are good, as we like to say around here: Without asking them, it's hard to get the answers you need. And given skyrocketing interest in crowdfunding, and the growing participation of industry celebrities, we can imagine that you've got more than a few you'd like to ask. [...]
No one ever said crowdfunding is easy – but if you follow certain time-honored rules, it also doesn't have to be difficult. Want to succeed with your latest creative campaign, or bring more attention to your crowd-funded business or brand? By following these expert guidelines, you can maximize [...]
Online influencers and marketing campaigns, especially those geared around social media outreach, get a lot of buzz these days. In reality though, the underlying behaviors inherent to social and online mediums are the same that we've become familiar with throughout human history. People have a desire to connect [...]
Along with other top digital signage experts and consultants, we recently teamed up with our friends at leading high-tech A/V association InfoComm to take a deeper look at how businesses can succeed by tapping into the future of technology trends. As part of the organization's digital solutions summit, [...]
Our futurist speakers series of columns for US Airways continues in this month's issue of the popular in-flight magazine as we take a look at the latest expert trends in online safety, career management, and leadership strategies. Among the most interesting revelations is the difference in online habits [...]
Business speakers and technology futurists often opine on trends that will change the world in coming years. But sometimes, it pays to keep your eyes on the here and now as well as the future, as the ever-growing tidal wave of viruses, spam and online security threats headed [...]
Among safety speakers, it's one of the most common questions about kids and technology that we’re asked: At what age should you buy your kid a cell phone or smartphone? The answer: Unfortunately, as we recently explained to Parenting magazine, there’s no magic number – it’s largely a [...]
Youth speaker Scott Steinberg is a motivational and inspirational keynote presenter and award-winning author seen by over one billion people worldwide via TV channels such as ABC, CBS, CNN and more. A top-rated favorite who provides classes, courses and key note speeches for colleges, universities, high schools, middle [...]