Take it from the inbound marketing experts: Consumer habits and expectations have changed, and most marketers are well-aware that the old-fashioned advertising techniques have become far less effective these days. Thanks to social media, smartphones, and growing connectivity and globalization, customers are becoming far more knowledgeable and savvy—which [...]
Marketing speakers often offer useful tidbits of advice at business and corporate events. Chief among them, or so we've seen: In a world of skyrocketing competition and shrinking visibility, marketing is a key cornerstone when it comes to achieving success. Instead of struggling to track ROI on hard-to-measure [...]
Content marketing experts make no bones about telling speaking audiences and clients alike: Creating quality content that speaks directly to your customers can sometimes be easier said than done. The ultimate goal is create value for them by saving them time, money and effort, or by improving their [...]
As parenting speakers will often point out: As your pupils and kids enter their socially awkward middle-school years, they’ll begin securing their own e-mail accounts; instant messaging and chatting; and, potentially, taking possession of their very own mobile devices (including smartphone, iPods, portable media players and more). The [...]
Just ask education keynote speakers and youth speakers the world over: It’s imperative you stay on top of kids’ digital images and imprints, and help them learn how to protect their online reputation. According to a recent infographic from KBSD Digital Marketing, 78% of recruiters check search engines [...]
As anyone who's attended one of our keynote speeches, workshops, or training seminars will have heard us say: Innovation isn't rocket science. In fact, in most cases, it's simply a willingness to apply fresh perspectives and approaches to problem-solving, or simply try something new - a.k.a. keep applying [...]
November 30, 2015
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Business,
Customer Service,
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Healthcare,
Leadership,
Management,
Marketing,
Sales,
Social Media,
Technology
Marketing experts often remind us: As just one among thousands of professionals and billions of Internet users trying to market a product, service or brand online, efforts to launch an effective online marketing campaign may seem like a Herculean task. But rest assured—while it isn’t always easy to [...]
As leadership speakers often point out, in a world of ongoing unpredictability and disruption, the challenge for businesses and working professionals isn’t simply finding new ways to innovate and stay relevant. It’s successfully creating solutions for doing so on a consistent basis. Enter the concept of sustainable innovation [...]
Like many marketing speakers have noted, crowdfunding is quickly getting labeled as the future of investment, especially by top innovators. The coming years will bring a flood of new products, online fundraising platforms, and clever alternatives to courting venture capital. However, it bears remembering that not all products [...]
Education speakers and parenting experts are aware: With technology and consumer electronics gear now topping children’s wish lists, it’s gratifying to see a growing range of examples of how technology can serve as a widely beneficial part of kids’ lives. But to realize its full potential, it’s vitally [...]