Whether you’re a business executive, marketing professional or sales team manager, you don’t need a public speaker to understand that successful relationships are the fundamental building block of business today. In The Relationship Economy – a world where abundance, not scarcity, is the challenge as it once was in prior ages – creating, nurturing and growing them is crucial to the leadership and management of any thriving enterprise. Want to learn how to give better presentations, boost revenues and expand both your market reach and range of industry connections? It’s surprisingly straightforward: Constantly be cultivating and maintaining new or existing connections.
Admittedly, discovering how to do so isn’t always as simple as merely taking a workshop, seminar or online course: You can’t teach business strategy and social intelligence in a single sitting. But you can learn the fundamental rule from which every successful business is formed – how to create value for every party involved, and create more positive exchanges as a result thereof. The good news: It’s not difficult when you start from the other party’s perspective, and think about the problems and objectives that concern them, and what constitutes a victory in their mind. Because, in truth, win-win is the only way to go – we’ve constantly got to be looking for ways to assist clients, coworkers and strategic partners, and make their lives easier.
The following video, a sample of the public speaker services (including breakouts and master classes) we provide to Fortune 500 corporations and small businesses, provides a short overview of the concept, and why it’s important to take it to heart.