Leading With Change + Innovation
“If you really want to know about business, you should refer to Scott Steinberg.” -Sir Richard Branson, Virgin Group
Chances are, you and your business are super connected. Whether you and your colleagues are packing smartphones, tablets, mobile devices, computers (or, let’s face it—all at once), we’re constantly attached to high-tech devices. Our bestselling book, The Business Etiquette Bible, explains how to best utilize these high-tech tools [...]
Many of us use social networks in our daily lives, but don’t quite know how to best fit these mediums into professional and business-related activities. We’ve covered these topics extensively in our bestselling book The Business Etiquette Bible – a complete guide to leading and communicating in the [...]
High-tech devices are everywhere today: But what do you need to know to use them most effectively and respectfully? On the heels of bestselling book The Business Etiquette Bible, we asked Rich DeMuro (www.facebook.com/richontech), tech reporter for KTLA-TV Los Angeles and Tribune Television to share his list of [...]
If you’re a working professional who’s still a bit confused about social networks and how to leverage them to build your business, you’re certainly not alone. Social networks – self-contained online forums where users can share their lives and careers and engage in ongoing dialogue with others in [...]
Look down at your phone, look up at your computer, or even just glance around your office. Virtually every aspect of our lives – and nearly every interaction and workplace object contained within them – has been dramatically changed by the advent of technology. As we point out [...]
It’s a unique time: We can learn nearly everything there is to know about everyone (and any organization) in minutes nowadays – at least, the details that are worth mentioning online – just by using a search engine. Google, Bing, Ask.com and other Internet services have revolutionized how [...]
Everyone’s got an opinion: Some are just more vocal (and irate) than others. As many market leaders can tell you, customer complaints are the price of leadership – but it doesn’t mean they can’t be beneficial, or a source or inspiration and motivation both on the personal and [...]
Call it an online community, tribe, or target market: In all cases, building and maintaining an audience for your products, services, or solutions is key to maintaining a competitive edge in any industry. What’s more, according to The National Bureau of Economic Research, the amount of time that [...]
“Customer experience is the new marketing,” says Mercedes Benz USA President and CEO Steve Cannon, and few quotes capture how vital that the process of building strong customer relationships now is to the health of your business. What’s more, Cannon’s quote cuts two ways: Word of mouth drives [...]
Learning how to educate, empower, inspire, and communicate with members of every generation – especially Baby Boomers – is key to succeeding in today’s working world, as we point out in recent bestseller Millennial Marketing: Bridging the Generation Gap. To learn more about these subjects, we reached out [...]
