We’ve heard about it coming for years, and now it’s finally here: Millennials, also known as Generation Y or Gen Yers (who are roughly 19-34 years of age at present) are now America’s largest generation – bigger than the Boomers, even. What’s more, not only have millions grown up in a world where they’ve never known what it’s like to be without 24/7 online access or social networks… many are also quickly becoming parents themselves. Needless to say, the way in which these individuals communicate and consume information is wildly different than the ways employed by those generations who’ve come before – happily, our latest work MILLENNIAL MARKETING can help you more effectively connect, engage, and share your story with these individuals, and bridge the generation gap.
In MILLENNIAL MARKETING – an expert guide to communicating and inspiring Gen Y, Gen Z, and in fact people of all ages, including Boomers and Gen Xers as well – you’ll not only learn how to better communicate with every generation, including Millennials, but also how to more effectively capture their attention, and build businesses and brands that resonate in the online + social era. Inside, you’ll discover research and insights from the field’s top generations experts, who reveal how to (click the links below to get helpful hints, tips and guides):
- Communicate with Every Generation
- Market and Share Your Story in a Digital + Social World
- Enhance Teamwork and Productivity
- Build a Better Workplace
- Train Tomorrow’s Leaders
- Create Legions of Raving Fans
Want to better engage a changing workforce? Take the social media world by storm? Build the kind of brand they can’t stop talking about? We’re thrilled to bring you MILLENNIAL MARKETING, and a number of companion guides in the following months. As you’ll quickly discover, bridging the generation gap can be easier than you think – it all starts with thinking about the way in which your story is told!